When media is not familiar with this cyberbullying tactic, they typically call it a "fake website" or "fake Facebook account." What happened was, the young man had been friends with the victim, but when he perceived her to brush him off and show interest in another boy, he decided to "punish" her by creating an Imposter Profile. This is when the cyberbully sets up a website or profile and gets the profile's followers to believe it is genuinely owned by the target. This kind of tactic has a lot of power and the cyberbully can do immense reputation damage in a very short time.
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